HARO ranks No. 1 – again. Quality is enjoying an upsurge – this was the clear conclusion reached by the pollsters who conducted this year’s Deutschlandtest. During the annual spring survey, a total of 180,000 consumers were asked to identify the brands that they really value because of the products’ high quality. HARO swept the “flooring” segment and was named the test winner. Unlike any other brand, HARO stands for high-quality parquet, design and laminate flooring.
The employees of ServiceValue and Focus Money who conducted the survey found once again that respondents were strongly attached to the providers of high-quality products. Low-priced products do not automatically have to be poorly made. Nonetheless, consumers are strongly committed to quality brands when they want to refurbish their homes. When it comes to selecting flooring, more and more remodellers and builders are using premium products like HARO flooring. Their reasons for doing so are quite clear: A floor should be long-lasting, healthy living and, above all, attractive.
HARO has ranked high on the Deutschlandtest for years now
The Deutschlandtest is one of the most important consumer surveys each year. HARO views this year’s results as further confirmation of the company’s strict focus on quality criteria. Klaus Trautner, Head of Product Management at Hamberger Flooring, said: “At HARO, quality is something more than just offering really durable floors that will remain beautiful years with proper care. Our commitment to quality also extends to the important feature of healthy living, a fact that is represented by the environmental seal Blue Angel. We assure our customers that they are definitely making the right choice when they purchase HARO parquet, laminate or design flooring. HARO flooring is not just unbelievably attractive. It is also healthy living and made of timber produced by certified forestry.”
The first-place ranking that HARO achieved again on the Deutschlandtest this year confirms the strengths of the company’s positioning and the clear commitment of Germany’s No. 1 parquet brand to quality. Our top-ranking on the test will benefit in particular our HARO sales partners, individuals who can now create an even more trusting relationship with their customers with the help of the premium HARO brand.